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You should be afraid... very, very, afraid. posted 25 October 2005 in Author Q & AYou should be afraid... very, very, afraid. by Echoex, Auditor

I work in marketing. Maybe I'm not so alarmed by this. After all, what is advertising but the study of consumer behaviour, its results, and its theories manifested in sensory stimuli that has the very goal of bypassing rational behaviour and appealing to some emotional need?

Neuroeconomics just does a better job of this. Ultimately, there's an element of caveat emptor. Your job as a consumer is to see beyond the emotional appeal and make a sound judgement.

I look forward to the battle. view post


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